Since the 1970s, we’ve watched the South Asian diaspora grow from a quiet presence to a global force — over 10 million strong in North America, 50 million worldwide. Once invisible, we've long since arrived. We’re leaders in every field: business, entertainment, media, politics, healthcare, law, and beyond.
But our greatest strength? The way we connect.
Community, family, and looking out for each other has always been a superpower. I'm reminded of one of my early guests. Even though he was a newly arrived immigrant himself and just getting started in America himself in 1970, he often made space in the living room of his small 1-bedroom apartment for another just-arrived Desi so they could get settled and find their bearings. That's the power of the Desigraph, a social network of trusted Desi connections that existed well before social media and the Internet.
Rather than pour money into Facebook and Google Ads, we’re growing South Asian Family Lore through something deeper: the Desigraph. That’s why we created our Affiliates program, to reward you for sharing what matters: things like a living room, leads on hard-to-find South Asian supplies, and the stories of the Diaspora. Our Mission is to help South Asian families record and preserve their stories through beautiful family video heirlooms. We would be honored to receive your referrals and will treat them with the utmost care, like family.
How it Works
When you share your unique referral link and someone makes a qualifying purchase ($997+), you and your referral each receive a $50 gift card — or donate it to any nonprofit of your choice.
Click here to get your unique referral link → Join Affiliate Program
Once you join, your personalized link will arrive by email. Every time someone uses it, we’ll track the referral and send out your gift.
If you believe stories of the South Asian Diaspora matter and should be passed on (as we do) — please share your referral link widely and help us spread the word!
With gratitude,
Vivek
Founder, South Asian Family Lore